Winter Wonderland is a type campaign I developed to spread joy and lift spirits during the holiday shopping season. Inspired by a traveling holiday pop-up shop featuring local designers, the campaign uses vibrant, elegant typography and inviting designs to convey cheer and warmth, transforming even the busiest time of year into something magical and inspiring.
Given the creative freedom to select a physical space for the designs, I incorporated storefront window graphics to showcase the campaign's manifesto and raise awareness. These graphics illustrate how the designs would come to life in real-world settings. I chose this approach to create an immersive experience that not only captures attention but also enhances the holiday atmosphere, transforming the storefront into a dynamic work of art and encouraging engagement from pedestrians.
This mockup visually demonstrates how the branding and campaign seamlessly integrate into a website design. It showcases how visual elements and messaging work together to create a cohesive, engaging online experience that reflects the campaign’s core values and aesthetics. Serving as the homepage for those who have encountered publicity for the event, it offers an accessible gateway to a brief but impactful experience, encouraging further interaction and driving visitor engagement.
The light pole banner is a vibrant tribute to the season of lights, joy, and community celebration. By strategically placing these banners in public areas, they not only beautify the environment but also serve as a key promotional tool—amplifying event visibility, engaging the community, and enhancing the atmosphere. The design aims to connect people emotionally, sparking excitement and anticipation for the event while reinforcing a sense of unity and shared celebration.
To further embrace the holiday spirit, I created a custom wrapping paper design, extending the campaign’s warmth and cheer into every gift. I also applied the designs to a candle label, demonstrating how the elements of the campaign translate beautifully to smaller-scale products.
