The Society for Experiential Graphic Design (SEGD) is a multidisciplinary community that brings together design professionals from various fields. For their annual conference, the SEGD Portland chapter partnered with Portland State University’s Graphic Design program in 2022 to create the branding for that year’s event, held in the heart of Portland.








Image credits to SEGD.ORG

As project manager, I had the privilege of leading the team alongside Whitney McPhie, overseeing our progress throughout the project. I scheduled and facilitated team meetings, managed communication with SEGD Board Members, and ensured seamless collaboration to meet deadlines. Additionally, I supported the design and art direction teams, helping them stay on track and ensuring all deliverables were completed on time.
SEGD Board Members: Traci Sym, Alper Yurtseven, Kathy Fry
PSU Brand Team Members: Whitney McPhie, Jessica Cho, Wes Gibson, Lucy Polich, Katie Storment
SEGD Board Members: Traci Sym, Alper Yurtseven, Kathy Fry
PSU Brand Team Members: Whitney McPhie, Jessica Cho, Wes Gibson, Lucy Polich, Katie Storment

Left to Right: Whitney McPhie, Wes Gibson, Hlie Moua, Jessica Cho, Lucy Polich, Katie Storment.
Image credits to SEGD.ORG
Image credits to SEGD.ORG