Hapa Pizza, a small business based in Beaverton, Oregon, is owned by Natalie and Aaron Truong. I worked closely with Natalie to create engaging social media content and print designs, incorporating brand assets designed by Stephanie Choi. One of my key contributions was developing their first holiday giveaway series on Instagram, where I created fun digital content to inform their audience and guide followers on how to participate for a chance to win. I contributed to creating a content schedule for posts and designed various social media announcements.
The "COMING SOON" post was a preview for Hapa Pizza's launch of their first-ever merch. The post caught the attention of KOIN 6 (local news), leading to a live interview with owners Natalie and Aaron Truong, where they shared their story and announced the merch release.
Announcing that week's giveaway: a $25 gift card. The objective of this GIF was to highlight what guests could purchase with the gift card.
Incorporating the Portland Winter Ice Rink logo into the promotion, this GIF was used to announce that Hapa Pizza will be a vendor at the event.
